Hey everyone,
I’ve been running some Google Ads campaigns recently, but I feel like my keyword research could be a lot better. Right now, I mostly use Google’s Keyword Planner, but sometimes the results feel too broad or competitive.
I’m looking for tips or tools that can help me find more targeted, high-converting keywords—preferably ones that can balance good search volume with lower competition.
How do you usually approach keyword research for Google Ads?
Are there any tools, methods, or strategies that you would recommend for better results?
Would appreciate any advice or suggestions!